When I went into Levi’s (Level 2) to ask what styles of jeans work best on different body types, I couldn’t believe what I learned!
I think I must have asked three times just to be sure that I heard correctly what I’m about to tell you ….
Located on Level 2
According to store manager, Zach Deal, “All jeans can look good on ALL body types!”
Zach explains that’s because Levi’s takes a customized approach when it comes to a woman’s curves.
Let’s say you want a pair of skinny jeans. Whether you’re a size 2 or 12, you can select from a Slight Curve, Demi Curve or Bold Curve design. Here’s a look at the Modern Skinny style in each Curve cut.
Modern Slight Curve Skinny Jeans
Modern Demi Curve Skinny Jeans
Modern Bold Curve Skinny Jeans
Levi’s also takes the guesswork out of figuring out which curve cut is right for you. You can get measured right in the store. It only takes a couple minutes. An associate will measure your waist and hips over the top of your clothes. The difference between the two numbers helps to determine which curve you should try.
Someone wearing a Slight Curve style will have the least amount of difference between waist and hip measurements and have more of a straight shape. Zach says most women fall into the Demi Curve category.
The Demi Curve
The Bold Curve is cut smaller at the waist and left roomier in the seat. Sometimes women who wear this cut will find that their jeans are typically too tight in the seat and gap at the waist.
The Bold Curve
Zach says that women will often assume that they should wear the Bold Curve if they have a thicker build. That’s not always the case. It’s not about size but instead is based on curves.
The three curve designs are available in store on skinny, boot cut skinny and straight jean styles. If you pop into Levi’s, check out the new ankle length skinnies. They’re perfect for summer and can be cuffed and worn as capris. The white ones are calling my name.
Perfect for Summer
Men can also select from different styles and fits.
Beyond finding out about the three curve cuts for women, I also learned something else new! Zach explains that Levi’s, which are made from a durable cotton, can be worn many times before washing. If you get a small stain on your jeans before you’re ready to wash them, he recommends a spot clean. If they need just a little freshening, Zach suggests hanging them outside for a bit or putting them in a plastic bag in your freezer. When you do wash your Levi’s, wash them inside out in cold water and never put them in the dryer.
Built to Last
This blog is hosted by Weinberg Harris & Associates, 623 W. 34th St., Baltimore MD, 21211
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Tags: Bold Curve, boot cut, curves, Demi Curve, denim, GURU, jeans, Levi's, promotion, Sale, skinny jeans, Slight Curve, the right fit, Towson Town Center, Towson Town Center GURU
