In honor of Breast Cancer Awareness Month, I wanted to let you know about the important steps a few stores around the mall are taking to support the fight against breast cancer and to raise awareness.
Join The Walking Company (Level 4) in Walking for Hope. The retailer’s Walking for Hope fundraising initiative includes a goal of raising more than $250,000 in the fight against breast cancer. In store, you’ll find “pink ribbon” shoe styles from UGG Australia, ECCO, Dansko and ABEO. Five percent of the purchase of any pink ribbon item will be donated to support the battle against breast cancer.
The Walking Company is partnering with City of Hope, “one of the nation’s leading research, treatment and education centers for cancer and other life-threatening diseases” along with hundreds of charities across the country for its month-long initiative.
At Everything But Water, 25% of the proceeds from its exclusive, limited edition Deux Lux for Everything But Water Smartphone Wristlet benefit Living Beyond Breast Cancer, a national education and support organization for women at all stages of diagnosis. The wristlet is $44.
White House Black Market (Level 2) just released a special Give Hope collection to raise breast cancer awareness. The retailer is donating $10 from each Give Hope bracelet sale and $20 from the sale of each Give Hope tee to Living Beyond Breast Cancer.
Plus, you can help raise even more money for Living Beyond Breast Cancer. TOMORROW (10/4) you can save and give at the same time. Enjoy 15% off your full price purchase at White House Black Market, and a portion of the day’s net sales will be donated to the organization. Mention that you saw this promotion on the GURU blog and you won’t need the coupon.
Know of any other Towson Town Center retailers joining in on the battle against Breast Cancer? Let me know…



















